IDeATe Creative Conversations

At the start of a new semester, when so many tools, methods, and possibilities are available, the hardest question is often where to begin. This conversation invites students to pause, look at their own interests and projects, and share what kind of creative intention they want to bring into the work ahead. Hübner will respond through the lens of his own practice and experience in generative design and creative technology, offering ideas, references, strategies, and honest reflections on how to use tools with more curiosity, confidence, and purpose. As a creative technologist and creative director, Patrik Hübner has been working at the intersection of design and technology for over 20 years. With a rich background in communication and brand design, he discovered generative design in 2014 and quickly became one of the few individuals to successfully establish this seamless blend of design, data and storytelling into cohesive visual and narrative branding systems on an international level. Today, he works as a generative designer and consultant with brands, agencies and cultural institutions and helps them craft meaningful and engaging experiences across a multitude of touch points. As a lecturer at universities, he teaches on the topic of generative design, is a regular keynote speaker and gives workshops.